Introduction
Are you wondering how to get sales on Shopify? You’re not alone. Many Shopify store owners struggle to generate sales, especially in the early stages of their business. But don’t worry – with the right strategies and a bit of persistence, you can boost your Shopify sales and grow your business.
In this comprehensive guide, we’ll explore 20 proven strategies on how to get sales on Shopify. From capturing new subscribers and developing effective email marketing campaigns, to optimizing your site for speed and mobile, and leveraging social proof and user-generated content, these strategies will help you attract more potential customers, provide a better shopping experience, and ultimately, drive more sales.
1. Capture New Subscribers to Nurture Future Sales
One of the most effective ways to increase your Shopify sales is to build a list of subscribers. These are potential customers who have shown interest in your brand and products. By capturing their contact information, you can keep them updated about your latest offerings, promotions, and other news. This not only helps to keep your brand top of mind but also encourages repeat purchases, thereby increasing customer lifetime value.
There are several strategies you can use to capture subscribers. One effective approach is to offer incentives for subscription. This could be a discount on their first purchase, exclusive access to new products, or valuable content such as a free ebook or guide. This gives potential subscribers a compelling reason to share their contact information.
Another strategy is to use pop-ups and forms effectively. Pop-ups can be a powerful tool to capture subscribers, especially when they’re timed correctly. For instance, you could set up a pop-up to appear when a visitor is about to leave your site, offering a discount in exchange for their email address. Similarly, you can include subscription forms on key pages of your site, such as your homepage, blog posts, and checkout page.
2. Develop Email Marketing Campaigns That Convert
Email marketing is a powerful tool for building customer relationships and driving sales. It allows you to communicate directly with your customers, providing them with personalized and relevant content. This not only helps to build trust and loyalty but also encourages them to make a purchase.
Developing effective email marketing campaigns involves several steps. First, you need to segment your email list. This means dividing your subscribers into different groups based on factors such as their purchase history, browsing behavior, and preferences. This allows you to send targeted emails that are more likely to resonate with each group.
Personalizing your emails is another key strategy. This could involve addressing the recipient by their name, recommending products based on their browsing history, or sending them special offers on their birthday. Personalized emails are more likely to catch the recipient’s attention and prompt them to take action.
3. Abandoned Cart Recovery with Robosell
Abandoned cart recovery is a crucial aspect of email marketing. It involves sending emails to customers who have added products to their cart but didn’t complete the purchase. These emails remind customers about their unfinished transaction and encourage them to complete it, thereby recovering lost sales.
Robosell offers a powerful solution for abandoned cart recovery. It’s a complete upgrade and upscale replacement for any other abandoned cart recovery flow. Robosell‘s automated system sends timely and personalized emails to customers, reminding them about their abandoned cart and offering incentives such as discounts or free shipping to encourage them to complete the purchase.
Robosell‘s abandoned cart recovery solution has been proven to significantly increase conversion rates. For instance, one of their clients, a popular fashion brand, saw a 30% increase in recovered sales within the first month of using Robosell. This shows the potential impact of Robosell‘s solution on your Shopify sales.
4. Leverage SMS Marketing for Better Engagement
In the era of mobile dominance, SMS marketing has emerged as a potent tool for engaging with customers. With high open and response rates, SMS allows you to communicate with your customers in a direct and personal way. Whether you’re sending promotional messages, transactional notifications, or personalized offers, SMS marketing can help you drive better engagement and conversions.
There are several strategies you can use to make your SMS marketing more effective. First, ensure that your messages are timely and relevant. This means sending messages at the right time, such as when a customer has just abandoned their cart or when a product they’re interested in is back in stock. It also means tailoring your messages to each customer’s interests and behavior.
Another important aspect of SMS marketing is compliance with regulations. In many countries, businesses are required to obtain explicit consent from customers before sending them marketing messages. Make sure you understand and comply with these regulations to avoid penalties and maintain trust with your customers.
5. Invest in Your Social Media Marketing Strategy
Social media is an indispensable tool for any ecommerce business. With billions of users worldwide, social media platforms offer a vast audience for your brand and products. By investing in your social media marketing strategy, you can reach more potential customers, build brand awareness, and drive sales.
Your social media marketing strategy should be tailored to your target audience and business goals. Start by choosing the right platforms. If your target audience is young and tech-savvy, platforms like Instagram and TikTok might be a good fit. If you’re targeting professionals, LinkedIn might be more appropriate.
Creating engaging content is another key aspect of social media marketing. This could be product photos, behind-the-scenes videos, user-generated content, or educational posts. The goal is to provide value to your audience and encourage them to engage with your brand.
6. Build Organic Traffic with Great SEO
Search engine optimization (SEO) is a crucial part of any ecommerce marketing strategy. By optimizing your Shopify store for search engines, you can increase your visibility in search results, attract high-quality traffic, and drive more sales.
Effective SEO involves several steps. First, conduct keyword research to identify the terms your potential customers are using to search for products like yours. Then, optimize your on-page elements, such as titles, descriptions, and content, with these keywords. This helps search engines understand what your pages are about and rank them accordingly.
Another important aspect of SEO is building high-quality backlinks. Backlinks are links from other websites to your site. They signal to search engines that your site is trustworthy and relevant, which can boost your rankings in search results.
7. Target Your Ideal Customers with Paid Advertising
Paid advertising is a powerful tool for reaching your ideal customers. Unlike organic marketing methods, paid advertising allows you to reach a specific group of people based on their demographics, interests, behavior, and more. This means you can get your products in front of the people who are most likely to be interested in them, leading to higher conversion rates.
Creating compelling ads is a crucial part of effective paid advertising. Your ads should grab the viewer’s attention, convey the value of your products, and inspire them to take action. This might involve using eye-catching visuals, compelling copy, and a clear call to action.
Monitoring and optimizing your ad performance is another key aspect of paid advertising. By tracking metrics like click-through rate, conversion rate, and return on ad spend, you can identify which ads are performing well and which ones need improvement. This allows you to continuously improve your ads and get the most out of your ad budget.
8. Create Dedicated, High-Converting Landing Pages
Landing pages play a crucial role in your ecommerce marketing strategy. A landing page is a standalone page designed to achieve a specific goal
, such as capturing leads or driving sales. By directing your marketing traffic to dedicated landing pages, you can provide a focused and compelling experience that encourages visitors to take action.
Creating effective landing pages involves several key elements. First, your landing page should have a clear and compelling call to action (CTA). This tells visitors exactly what you want them to do, whether it’s signing up for your newsletter, downloading a guide, or making a purchase.
Simplifying the design and navigation of your landing page can also improve its effectiveness. A clean and simple design helps to focus the visitor’s attention on your offer and CTA. Similarly, removing unnecessary navigation elements reduces distractions and keeps visitors on the page.
9. Offer Free Shipping
Free shipping is a powerful incentive that can significantly increase your conversion rates. Many online shoppers expect free shipping and are more likely to abandon their cart if it’s not offered. By offering free shipping, you can reduce cart abandonment, increase sales, and improve customer satisfaction.
There are several ways to offer free shipping without hurting your bottom line. One approach is to set a minimum order value for free shipping. This encourages customers to spend more in order to qualify for free shipping. Another approach is to absorb the cost of shipping into your product prices. This allows you to offer free shipping while still covering your costs.
10. Build Better Product Pages with Text, Images, and Video
Product pages are where your customers make the decision to purchase. Therefore, it’s crucial that these pages provide all the necessary information about your products in a compelling and engaging way. This can be achieved through a combination of persuasive text, high-quality images, and informative videos.
Writing compelling product descriptions is an art. Your descriptions should not only provide the essential details about your products but also highlight their benefits and appeal to your customers’ emotions. This can help to create a desire for your products and motivate customers to purchase.
Images and videos play a crucial role in showcasing your products. High-quality images can give customers a clear understanding of what your products look like, while videos can demonstrate how your products work or how they can be used. This can help to build trust and confidence in your products, leading to higher conversion rates.
11. Earn Trust with Great Social Proof and User-Generated Content
Social proof and user-generated content are powerful tools for building trust and credibility. Social proof refers to any evidence that other people have had a positive experience with your brand or products. This can include customer reviews, testimonials, case studies, and more. User-generated content, on the other hand, refers to any content about your brand or products that is created by your customers, such as photos, videos, or social media posts.
Showcasing social proof and user-generated content on your site can influence purchase decisions by showing potential customers that others like them have had a positive experience with your products. This can help to alleviate any doubts or concerns they may have and encourage them to make a purchase.
There are several ways to earn trust with social proof and user-generated content. One approach is to encourage your customers to leave reviews or testimonials about your products. You can do this by sending follow-up emails after purchase, offering incentives for reviews, or simply asking your customers for their feedback. Another approach is to encourage your customers to share their experiences on social media and feature their content on your site.
12. Integrate Upselling and Cross-Selling Tactics
Upselling and cross-selling are effective strategies for increasing your average order value. Upselling involves encouraging customers to purchase a higher-end product or add-on, while cross-selling involves recommending related products that complement the customer’s current selection.
Both strategies can enhance the customer experience by helping customers discover products that meet their needs or enhance their purchase. They can also increase your sales and profits
by encouraging customers to spend more.
There are several ways to integrate upselling and cross-selling tactics into your Shopify store. One approach is to offer relevant product recommendations on product pages, in the shopping cart, or during the checkout process. Another approach is to time your upsells and cross-sells appropriately. For instance, you might offer an upsell immediately after a customer adds a product to their cart, or a cross-sell after they’ve completed their purchase.
13. Pursue and Showcase Customer Reviews
Customer reviews are a form of social proof that can significantly influence purchase decisions. They provide potential customers with unbiased opinions about your products, helping them to determine whether your products meet their needs and expectations. By pursuing and showcasing customer reviews, you can build trust and credibility, encourage more sales, and gain valuable feedback to improve your products and services.
Encouraging customers to leave reviews is the first step. You can do this by sending follow-up emails after purchase, asking for their feedback. You can also offer incentives for reviews, such as a discount on their next purchase or entry into a prize draw. However, it’s important to ensure that your incentives don’t influence the honesty of the reviews.
Once you’ve collected reviews, display them prominently on your site. This could be on your product pages, on a dedicated reviews page, or even on your homepage. Make sure to include both positive and negative reviews to provide a balanced view of your products. Negative reviews, when handled well, can show your commitment to customer satisfaction and continuous improvement.
14. Make Your Customers into Brand Ambassadors
Brand ambassadors are customers who love your brand and products so much that they promote them to their friends, family, and followers. They can spread word-of-mouth about your brand, build trust and credibility, and drive more sales. By making your customers into brand ambassadors, you can leverage their influence to grow your business.
Creating a referral program is one of the most effective ways to make your customers into brand ambassadors. You can offer your customers incentives, such as discounts, free products, or cash rewards, for referring their friends to your store. This not only motivates your customers to promote your brand but also attracts new customers who are likely to be interested in your products.
Recognizing and rewarding your ambassadors is another important aspect of this strategy. This could involve featuring them on your social media, sending them exclusive gifts, or simply thanking them for their support. This shows your appreciation for their efforts and encourages them to continue promoting your brand.
15. Personalize Their Experience
Personalization is a powerful way to enhance the customer experience and increase sales. By tailoring your messaging and offers to each customer’s interests, behavior, and preferences, you can make them feel valued and understood, which can increase their engagement and loyalty.
Using customer data is key to personalization. You can collect data on your customers’ browsing and purchase history, demographic information, and feedback to understand their needs and preferences. Then, you can use this data to tailor your emails, product recommendations, ads, and more.
Offering personalized product recommendations is another effective personalization strategy. By recommending products that are relevant to each customer’s interests and previous purchases, you can increase the likelihood of them making a purchase.
16. Optimize the Shopping Experience for Speed and Mobile
In today’s fast-paced, mobile-first world, optimizing your shopping experience for speed and mobile is crucial. A slow website can frustrate customers and lead to high bounce rates, while a site that’s not mobile-friendly can deter the majority of users who shop on their phones. By improving your site speed and mobile optimization, you can provide a better user experience, boost your SEO rankings, and increase your sales.
Improving site speed involves several steps. First, you need to
identify any issues that might be slowing down your site. This could involve large images, unnecessary plugins, or inefficient code. Then, you can use various techniques to improve your site speed, such as compressing images, minimizing CSS and JavaScript, and using a content delivery network (CDN).
Ensuring your site is mobile-friendly is another crucial step. This involves making sure your site is responsive, meaning it adjusts to fit any screen size. It also involves simplifying your navigation, making your buttons and links easy to click, and ensuring your text is readable on small screens.
17. Add Instagram and Facebook as Sales Channels
Instagram and Facebook are not just social media platforms – they’re also powerful sales channels. With features like shoppable posts and Facebook Shops, these platforms allow you to showcase and sell your products directly on their platforms. By adding Instagram and Facebook as sales channels, you can reach a wider audience, provide a seamless shopping experience, and drive more sales.
Integrating your Shopify store with Instagram and Facebook is the first step. This allows you to sync your product catalog with these platforms and tag your products in your posts and stories. When users click on these tags, they can see more information about the product and click through to your site to purchase.
Promoting your products on these platforms is another key aspect of this strategy. This involves creating engaging content that showcases your products, such as lifestyle photos, user-generated content, and promotional posts. You can also use Instagram and Facebook ads to reach a larger audience and drive more traffic to your products.
18. Add Chatbots and Live Chat to Keep Them Shopping
Chatbots and live chat are powerful tools for providing instant customer support and reducing cart abandonment. They allow you to answer customer questions, provide product recommendations, and resolve issues in real-time, which can keep customers shopping and increase your conversion rates.
Choosing the right chatbot or live chat software is the first step. Look for a solution that integrates with your Shopify store, supports automated responses, and allows for live chat when needed. This will allow you to provide fast and efficient support, even when you’re not available.
Training your team to handle live chats is another important aspect of this strategy. Your team should be able to answer customer questions, resolve issues, and provide a positive customer experience. They should also be trained to use the chatbot or live chat software effectively.
19. Optimize Your Marketing with A/B Testing
A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing asset to see which one performs better. By testing different elements of your marketing, you can make data-driven decisions, improve your conversion rates, and maximize your marketing effectiveness.
The first step in A/B testing is to identify the elements you want to test. This could be anything from the headline of your landing page, the color of your call-to-action button, the subject line of your email, or the image in your ad. The key is to test one element at a time, so you can accurately determine which change led to a difference in performance.
Once you’ve conducted your test and collected your data, it’s time to analyze the results. Look at the performance metrics for each version, such as click-through rate, conversion rate, or time on page. The version that performs better according to your chosen metric is the winner.
20. Use Wishlists to Drive Future Purchases
Wishlists are a powerful tool for driving future purchases. They allow customers to save products they’re interested in but not ready to buy, reminding them of these products and encouraging them to make a purchase in the future. By using wishlists, you can also gain insights into customer preferences, which can inform your product development and marketing strategies.
Making it easy for customers to add items to their wishlist is crucial. This could involve adding a “Add to Wishlist” button next to the “Add to Cart” button on your product pages, or offering a wishlist feature in your customer accounts.
Sending reminders about wishlist items is another effective strategy. You can send emails to customers reminding them of the items in their wishlist, perhaps offering a discount or notifying them of a limited stock to encourage a purchase.
Conclusion
Boosting sales on Shopify is a multifaceted process that requires a blend of strategies. From capturing new subscribers and developing compelling email marketing campaigns, to optimizing your site for speed and mobile, leveraging social proof, and utilizing user-generated content, these strategies can help you attract more potential customers, provide a superior shopping experience, and ultimately, drive more sales.
One of the key takeaways from this guide is the importance of automation and smart tools in enhancing your sales process. Robosell, for instance, offers a powerful solution for abandoned cart recovery, a crucial aspect of increasing conversions. With its automated system, you can send timely and personalized emails to customers, reminding them about their abandoned cart and offering incentives to encourage them to complete the purchase.
Remember, the key to success is to continuously test, analyze, and optimize your strategies. What works for one store might not work for another, so it’s important to understand your audience, monitor your performance, and adjust your strategies as needed.
As a final note, we encourage you to try Robosell‘s abandoned cart recovery solution. It’s a complete upgrade and upscale replacement for any other abandoned cart recovery flow. You can try it for free and see how it can help boost your Shopify sales. With persistence, creativity, and the right tools, you can increase your Shopify sales and grow your business.
So, there you have it – a comprehensive guide on how to get sales on Shopify. We hope these strategies provide you with a roadmap to success. Now, it’s time to put these strategies into action and start boosting your Shopify sales. Good luck!